Popular dating and relationship app Bumble has broken new ground: where countless other dating apps demand that matches exchange numbers before they see or hear each other over the phone, Bumble has become one of the first dating apps to enable in-app video and voice calling between users.

“We hope this’ll help you confidently connect with matches—and feel safe before deciding whether to take your match offline,” noted Bumble in a blog post.

This in-app benefit pertains to all parts of Bumble, from romantic relationships to making friends on Bumble BFF to Bumble Bizz, the app users go on to make business connections. While e-commerce revenue is worth more than $423 billion, Bumble has maintained a steady stream of users and premium members since its start back in 2014. Of course, this new innovative doesn’t mean that people can call each other will-nilly; rather, the connection can be established only when a match has been made.

Bumble has been lauded as the app women prefer since it’s up to them to make the first move. This trend has continued into making phone calls and video chats as well since only women have the option to call another user immediately. However, both parties have to opt-in to the feature to engage in an online call or video chat. That way, you don’t get randoms calling you as soon as you match, especially if you’re one of the 48% of people who are unhappy with their teeth and want to get them whitened for a good first impression.

The general thought is that this function will make online dating even safer. Because users don’t have to share their personal numbers with potential dates, they can simply unmatch a user to discontinue all contact with them without being put at risk.

Better yet, some suggest that this is a good option to deter catfishing and the less-heard “kittenfishing.” Catfishing has become an international phenomenon where people pretend to be someone else online. Kittenfishing, on the other hand, is when you misrepresent certain aspects of yourself, like your height or weight.

Kittenfishing also pertains to lifestyle choices you may try to represent online. For example, a homebody might post a picture drinking with their friends to try to match with the 71% of Millennials who drink alcohol. Others may take a picture hiking to try to prove they lead a more active lifestyle than they actually do. Just like 51% of trade show exhibitors like meeting with customers face-to-face, meeting your potential date online can help forge real connections. And by seeing that person before you go on the date, you already know what you’re getting into. It can also get the obligatory awkwardness out of the way before you choose to meet at the bar down the street.

According to Bumble’s new parent company, MagicLab, the dating app hopes to “[give] users a more real life interaction, and [save] them time by getting a deeper understanding of who they’ve matched with before they decide to meet in person or share valuable contact information.”

And this isn’t the first time that Bumble has innovated to protect women on its site. The app has even taken an aggressive stance on unsolicited pictures of male genitalia by using AI to detect and blur the photos before you even get a chance to see them. Then, it’s up to the user to decide whether it’s worth viewing or not. It’s no wonder that Bumble has managed to become the fastest-growing dating app on the market.

This is just the next step for the growing company who hopes to keep everyone safe while using its app.